Many people talk about Analytics as a big differentiator. But is that the truth?

These past years we’ve been talking about the data-driven organization as a major differentiator and game-changer. Is this the truth, though? In my opinion, the differentiator, you ones, attained by being data-driven is today nothing more than a given. My problem with data-driven organizations is that they are most likely at the same level as every other organization. The benefits you have by creating a Google-dashboard will be no different from the ones used by your competitors.

The way I see it, using basic analytics as a way to differentiate against your competition is nothing more than an ‘obvious.’ The times where being data-driven is the differentiator, it is now essential. The creatives that used to be essential is today becoming more and more of the differentiator as all companies have access to the same data. So if you look at your Google Analytics stats and think, “Imma kick my competitor’s arse,” you’re gonna have a bad time, but if you make a kick-arse creative campaign, based on that data, you’re gonna have an awesome time!