About me
I’m a Fat T marketer with international experience that strives to be among the top 10% of many different disciplines and deliberately avoid being top 1% on anything. Read why here:
No, I'll never be the best in any discipline. And I don't want to. — Ole Bondevik
My interest in Marketing started the moment I figured out there were inconsistencies between actions and rational behavior - It’s for as long as I can remember. Thanks, mother. Through the years, I have built up experience in marketing strategy and tactics that optimize marketing spending to ensure a business reaches its potential. These last years I have been able to discover and use Marketing Technologies and obtain theoretical, practical, and strategic knowledge about how to optimize companies marketing communications when growing.
I will support you getting through the hurdles you encounter with international expansion. I work to actively make businesses different, create their own categories and become the category king.
With a Growth Mindset, I tackle all challenges with the thought that they can be solved and all experiences are an opportunity for growth. I am always willing to test out new methods and tools to improve marketing communications. You can’t create a different future with solutions from the past. With this blog, I wish to share my most interesting thoughts and hope to make an impression.
““There isn’t a job that I’m not comfortable letting Ole handle””
Resume
Education
Master of Science in International Marketing March 2020
HULT INTERNATIONAL BUSINESS SCHOOL | Boston, Massachusetts
Gratuate with distinction.
Master of Science in International Business August 2019
HULT INTERNATIONAL BUSINESS SCHOOL | Boston, Massachusetts
Specialization in Business Analytics
Finalist in Hult Business Challenge as Student consultant for Verizon
Bachelor of Science in Marketing and Sales Management June 2018
Kristiania University College (HK) | Bergen, Norway
Specialization in Change management and Innovation
Executive Program, Digital Marketing Analytics August 2019
MIT SLOAN SCHOOL OF MANAGEMENT
Professional Experience
Head of ecommerce
We make comfortable and functional equipment that does not limit the dog. Only the best is good enough for our four-legged friends. Our goal is to facilitate and encourage an active life together. We know that an active dog is a happy dog, and a happy dog means a happy owner!
My job at Non-stop dogwear is to create and execute short- and long-term digital marketing strategies and growth-market tactics. As head of a highly skilled marketing- and content group, we create campaigns that change behavior so that people are more active with their dogs. We follow our customers through the customer journey, from the awareness phase, into the loyalty loop. Our KPIs are related to lead creation, nurturing, and sales, but also Customer-lifetime-value, repurchasing efforts, and most importantly - how active people are with their dogs!
March 2021 -
Growth Consultant
refine+focus is an innovation and growth consultancy established in 2004. We help clients solve problems about how to engage and grow their customers; modernize their marketing; improve the messaging about themselves and their companies; and help to enhance and retain winning teams. We provide these innovation and marketing strategies and executive development services for Fortune 500 clients, industry leading automotive, venture-backed startups and award-winning philanthropic organizations around the world.
My job at refine+focus is developing recommendations for enterprises and challenger brands to help them form and execute effective go-to-market strategies, launch products and conducting re-positioning exercises. Forming hypotheses about value propositions, customer segments and channels; designing and testing to validate them and Contributing to content development through research and writing content for refine+focus social channels and supporting client content creation
October 2019 -
Digital Marketing Manager
Medzys is a company that produces different physical devices that enables people to easily self-treat diseases without having to handle side-effects. Our two products, MedZock and MedZleeve will be released later this fall, and early next year.
My job at Medzys is to create and manage Medzys’ digital channels. This includes Content creation, Ad management and Social Media management. Other areas of responsibility is the creation of go-to-market strategies and Brand Management.
Digital Marketer
Gasta is a Web-agency that helps businesses fulfill their digital potential through result-driven websites, SEO, and Content marketing and creation.
At Gasta, I created and managed all Search campaigns in Google Ads and Microsoft Ads, created content optimized for SEO, and managed recruiting through LinkedIn..
August 2019 - September 2019
Sales and Marketing Associate
Bedriftshelse1 is a HES (Health, Environment and Safety) company that specializes in reducing sick leave through consulting, medical aid and psycho social aid. The organization has nurses, doctors, psychologists, social educators to mention a few, that is available to assist businesses that requires instant aid or preventive initiatives.
My responsibilities was to book meeting, participate in meetings, create recommendation and educating the CEO and Regional Director on how to improve and optimize their sales process, and content creation for their blog.
August 2019 - September 2019
Business Development Intern
Point Global Marketing Limited (POINT) provides small and medium sized businesses with the opportunity to outsource a wide range of marketing, public relations and event coordination services. At POINT I worked with Business development and sales through cold-calling, networking, e-mail marketing and content creation.
May 2019 - August 2019
I have worked here since I was 16, and through my years of work, I have got experience in both leadership and hard work. When I was 17, I was responsible for 11-13 merchandisers. In the summer, I had the responsibility of assistant store manager in his absence, and orderied a wide range of different goods. Have also been weekend manager where I have been responsible for up to 20 full-time and part-time employee. In addition to this, I have had normal closing responsability.
August 2012 - September 2018
Marketing Employee
Represented students at Kristiania University College, Bergen, in contact with local and national businesses. Created value to the student through beneficial agreements with businesses in exchange for exposure towards the students through Social media or stands.
December 2016 - January 2018
Technologies
Tableau
Power BI
MS Word, PP, Excel (Advanced)
Google Ads, Analytics, tag manager
Facebook Ads Manager
Twitter Ads
Tiktok Ads
Sprout Social
SEMrush
Hubspot Professional Marketing
Squarespace
Wordpress / WooCommerce
Shopify
Ometria
Python (beginner)
Certifications
Google Analytics Individual Certification - See credential
Advanced Google Analytics - See credential
Google Analytics for Beginners - See credential
Google Ads Search Certification - See credential
Email Marketing Certified - Hubspot Academy - See credential
Content Marketing Certified - Hubspot Academy - See credential
Inbound Certified - Hubspot Academy - See credential
Inbound Marketing Certified - Hubspot Academy - See credential
Inbound Sales Certified - Hubspot Academy - See credential
