MarTech

To stay ahead of the MarTech trends is getting more and more important. With the “normal” digital marketing channels like Google and Facebook becoming more and more expensive and congested, staying ahead of the competitor is about optimizing the tools you use and leveraging current and coming consumer trends. As a percentage of revenue, the marketing budgets of companies are at their lowest since 2014, and becoming more efficient is getting more and more challenging with the changes that are happening with millennials and Gen Z.

I want to provide you with my thoughts around MarTech trends of the future, what is happening in the landscape, and my personal insight on what is important to consider. As a person that was born in between the millennial and Gen Z, I will provide useful opinions from both worlds. With more and more external factors changing the way we are being persuaded into behavioral changes, marketing professionals must keep up and increase their willingness to try out new ways of creating good campaigns that target the group you want to target.