Where do I promote - Email

Many people consider E-mail the dinosaur of marketing. It ends up in spam, no one clicks on your Call-to-actions, the click-through-rate is too low, etc. are some of the arguments as to why marketers choose not to have email as a key-area of their marketing. However, if you put it up against other channels, like Facebook and Instagram, you will find that email kicks arse in that competition.

About e-mail

Email is, after phones, the most widespread communication platform with more than 3,9 billion daily users, and still growing. You can be pretty confident your target persona is present on the platform regardless of their demographic. With a Return-on-Investment (ROI) of 42x, it is the winner of all marketing competitions. So for every 1$, you spend on e-mail marketing, you will, on average, have a 42$ ROI. It is, simply put, an essential part of creating a good customer experience.

So the ROI is pretty good, but some are still skeptical. Let’s put some myths to rest:

Myth 1: “It just ends up in the spam folder”
False. 45% of e-mails are considered spam, but only 15% end up in the spam folder. This means that 85% of e-mails will end up in your prospect’s inbox. If you manage to end up among that 15%, you should have a good long look at what content you put in your e-mails. To top it off, for the great majority who end up in the inbox, only 0,05% is reported as spam by the receiver.
Myth 2: “There’s no engagement”
False. Ones again, if you are experiencing this problem, do something about your emails. In fact, 78% of marketers experienced an increase in e-mail engagement this past year.
Myth 3: “People receive too many emails already”
False. 60% of people receive less than 6 e-mails from trusted brands a day. There’s plenty of space left in the inbox for you!
Myth 4: “People don’t check their email”
False. Adobe checked and found that people spend 2,5 hours per weekday checking their personal emails. That’s a lot.

If you still need some more convincing:

The average open rate is 17,8%. It might not seem amazing, but these are people you know have an interest in the content, services, or products you provide.
People who buy products marketed through email spend 138% more than people who don’t receive email offers.
Email is the third most influential source of information, only beaten by colleague recommendations and industry-specific thought leaders.
Email subscribers are 3x more likely to share content on social media than those who came through another channel.
Despite only accounting for 13% of the marketing budget, it accounts for 19% of sales.
44% of users check their email for a deal from a company they know, whereas only 4% will go to Facebook.

Hopefully, this is enough to persuade you into making a well educated decision. If you’re still not certain whether or not to start email marketing, there’s plenty of good arguments left as to why email should be a focus area of your marketing business. And don’t wait with the building of your email-list. The more emails you gather, the more profit you will be able to gather from your campaigns.