My first week at a start-up

Do you know when you're dreaming about everything the business could become? That's where we are at.

There are so many plans and visions you want to get out into life when you are working in a start-up. The hard thing is to stick to what is essential right now, and what can give you traction in the smallest viable market to get some traction at first. All you ever want to when you talk to your co-worker is about how to grow bigger in isolation; that is a strange mechanism when you think about it. We have two customers, but still, we talk about how to enter another market.

Analytics

I am a big fan of research and analytics and consider it a significant part of being a marketer. The problem with a start-up is that you lack the numbers to do any analysis of what's going on in your business. We used Hotjar to analyze what was going on on our website, and we're pretty amazed by the way people behaved on our page. This behavior, of course, was before we realized that it was just us visiting the website while at home.

The most significant part of this week has been about research. We've researched the heck out of those new trends and analysis in the Direct-to-Consumer and Consumer Packaged goods markets. The most interesting articles were these from BCG and McKinsey. I am not a fan of using prior experiences as a way of making decisions today, especially when the experience is coming from a completely different business. Still, I realize that is the start-up way.

Advice

The advice they get is based on the personal experience of mentors, and there is no time to research and make optimal decisions. I spent so much time studying in my previous job because it created value and enabled them to give better advice on meeting with clients. There were reasons why the research was conducted, but in a start-up environment, time is one of the most significant shortages, and advice is devoured without question. Medzys's CEO is a skeptical type, and I am pleased about that.