Week 2

My second week at a start-up has faced me with very little new stuff.

I have a vision of creating a data-driven organization that focuses 100% on the customer experience and do what is best for them. I find that very challenging to do without any data. As much as we wish to analyze the numbers we have available, it is simply too much uncertainty surrounding them. I mean, the majority of website visitors are still us. But we are reaching a better understanding of how to use WordPress, and have only made the website crash twice this week. I count that as a win!

I have to admit the ‘fast-paced’ environment I was looking for has yet to come, but I assume things will get better ones we get Ads up and going, and the product on the market. What to do in between? Who’s to say? It’s not the most exciting period. However, I am looking forward to seeing the success of our frontpage. I think the UX has a lot of improvements, but I hope I’m wrong! And on the fun side of things, we have started creating our personas, but they will constantly change as we go through this early phase.