Week 3 and 4

Now I have put together weeks 3 and 4 to have enough to show you the results of the work.

Our website ranked as number 46,000,000 the first of August, the first of September; it ranks as 16,000,000! I count that as a huge win. Thanks to SEMrush, we located and reduced the number of errors from 155 to 1, put Meta-description on pages and posts, fixed internal linking, making sure to remove and switch broken links. The post I created about SEO is perfect for the situation we’re currently in. I’m loving to see the improvements we are experiencing and had the first two sales while I was a part of Medzys.

We’ve also been experimenting with different advertising platforms with both Facebook- and Google Search Ads scheduled. Currently, there have been mixed results with a high CTR-rate, but the low conversion and quality score of the Ads, which has been drastically improving as time has gone by. The most exciting thing with the time ahead is our ability to get more quantitative numbers to test different hypotheses’, to see the barriers our customers have before purchasing.